Miss Culture Malawi grand finale will be held on June 26 at Amaryllis Hotel in Blantyre, organisers have said.
A press statement says Lush Africa—organisers of the Africa Fashion and Arts Festival (Afaf)—have teamed up with Amaryllis Hotel to host the Miss Culture Malawi beauty pageant.
The beauty pageant is set to select Malawi’s representative to the global event that Miss Culture International will be hosting in South Africa in September this year.
Director of Lush Africa and Chief Executive Officer of Miss Culture International Lorraine Kljajic said, despite being affected by Covid, the event is out to select the best for Malawi.
“Despite the continued Covid pandemic environment, life must carry on and we must be part of trying to restore it as people know it,” Kljajic, based in South Africa, said.
She said they were ready for the grand finale and that they would adhere to all compliance protocols.
“We could not think of a better way to rekindle excitement about life than with a pageant such as this one to celebrate beauty, talent and art in the context of international culture,” she said.
Kljajic said the event is key in that it exists to promote Malawi as an art-cum-culture tourism destination to the world as well as empower the girl child to exploit her talents through personal development and education.
“There is so much that we are looking at through Miss Culture. We are looking at promoting volunteer activity and business/employment cultural events as well as providing an environment and platform conducive to embracing our cultural differences thereby promoting unity and humanity,” she said.
Kljajic said the event is also there to encourage innovation, creativity and information exchange among people from different nationalities/cultures.
She said they were excited about Malawi participating in this first competition with the rest of the world.
“Being part of the core international organising team gives me pride that we are not being left behind. We already have 13 finalists from all corners of Malawi eager to participate in the Malawian edition of the showpiece,” Kljajic said.
The participants include Mavis Matola, Malumbo Mtonga, Mwasalika Mfune, Leticia Bwanausi, Roberta Kanjelo, Tawina Lifukwe, Mpenya Namoyo, Nyanjura Germano, Tamara Chirwa, Monica Mwanika, Murimu Kachitsa, Bongiwe Mtambo and Eta Chirwa.
“Currently, we have an on-going social media voting, which will propel the winner straight into the top five of the competition,” she said.
Kljajic said the competition would consist of five key categories to promote the country’s designers in line with Lush Africa’s vision.
Some of the designers who are part of the event include Lily Alfonso through her sportswear, PY Designs Africa through office wear and Ngugi International swimwear.