Nineteen hikers leave the country today for Tanzania where they are expected to climb Kilimanjaro, the highest mountain in Africa.
And ahead of the adventure, inq.Digital, a company that has a bold vision of re-imagining the future through digital solutions and advocates for high performance amongst its staff and people, has committed K1.9 million to one of the hikers Emmanuel Maliro.
“We believe in high performance by engaging in different fitness programmes and when Emmanuel Maliro approached us to help him during this hike, we did not hesitate but give him support. This is also part of our drive to help in uplifting tourism in the country,” Brand Marketing Officer Chawanangwa Mphande said.
Maliro hailed inq.Digital for the support saying it will help him successfully conquer Kilimanjaro.
“The company’s drive is high performance and the best I can appreciate their support is to offer a high performance to climb Kilimanjaro,” he said.
Maliro, who has hiked mountains in and outside the country, said the adventure was also part of learning adding that Malawi needs to do more to generate money through its mountains as is the case outside the country.
Apart from Maliro other hikers on the Kilimanjaro Mountain mission include Kondwani Chamwala, Agness Mbale, Austin Mndolo, Colby Mughogho, Carolyn Ngwira and Linda Kapanda.
The team of hikers under Outdoor Outreach Adventure initiative will hike Kilimanjaro Mountain starting on Saturday and will finish on September 15 2022 as part of fundraising to introduce and strengthen Tourism and Nature Conservation Clubs in secondary schools across the country.
Chamwala said the hike is also part of commemoration of 2022 as International Year of Mountains by Malawian flag carriers.
The Outdoor Outreach Adventure initiative was established by three players in tourism and nature industry namely Team Adventure, Hikers Alliance and Adventures with Colby.
This was founded upon understanding Malawi as a developing country is using tourism as a tool to provide jobs, generating income, diversifying the economy, protecting the environment and promoting cross cultural awareness.
“Tourism is one of the largest industries in the global economy but Malawi lacks access to local and international tourism activities and information especially to youths and students,” Chamwala said.
Meanwhile, Minister of Tourism, Culture and Wildlife Michael Usi, who is expected to see off the hikers today before departure has commended the team for the initiative.
“This is the spirit that is progressive. Here are Malawians investing their energy in selling Malawi outside and in turn this will also attract hikers there to come to Malawi,” Usi said.