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‘Accuracy key to conquer newsroom challenges’

By Serah Makondetsa:

United States based Breaking News and Markets Senior Executive Editor, Chris Collins says accuracy, clarity, fairness, and transparency are major tools in fighting challenges and opportunities for the 21st Century Newsroom.

Collins made the remarks last Friday at Bloombergs offices in New York when they (Bloombergs) hosted 24 international journalists on a media tour on literacy and combating misinformation.

He said media houses have the urge to break news but they need to be active and accurate through the use of technology.

“You can use technology to filter out some of the noise out there. The biggest challenge these days is verifying information that is making rounds on social media. Technology can be used to track fake news for instance on twitter,” he said.

Concurring with Collins, Global Newsroom Counsel at Bloomberg, Randy Shapiro said with the growing trend of technology, the approach to delivering correct news is checking facts.

“It’s about accuracy and clarity. It’s about fairness, transparency and serving the public’s interest. Doubt everything and be scrupulous,” she said.

Times Group Editor-in-Chief, George Kasakula said though modern journalism has taken over the ability to break news exclusively, accuracy is still at the core of reporting news.

“It is difficult because as traditional media, we realise that we have lost the power to break news exclusively due to technology. But we have subscribed to the maxim that if you cannot beat them join them.

“The difference is that we will not sacrifice credibility and factuality at the altar of speed. In that way, we maintain our credibility and provide validity to breaking news. We separate facts from fiction. We have embraced digitilisation and we want to still be a media house of choice in this era of technologically driven journalism,” he said.

The reporting tour has among others covered topics on; The News Media Landscape in a Digital, Polarized Age, Research and trends related to news habits and attitudes, trust in the media and misinformation, the need for news literacy education, and the role of the Bureau of Public Affairs and the importance of engagement with international media.

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