South Africa-based Malawian hip-hop artist, Aemo E’face, has signed a two-year record deal with Universal Music Group South Africa.
Aemo E’face in an interview described the development as a breakthrough.
“Universal Music Group does not sign individual artists like me but, rather, signs record label deals. I’m the first Malawian artist to be signed and this is a great development not only to me as an artist but to the country as well because people will get to know that there is also talent in Malawi,” Aemo E’face said.
The‘ Second to Breath’ hit-maker said the record deal is subject to extension.
“They will extend it depending on how successful I will be after the two years,” Aemo E’face said.
Aemo E’face said talented artists from Malawi are overlooked on the international scene.
“We have a lot of talent here [in Malawi]; the only thing we lack is a platform that can expose us beyond Malawi,” he said.
Aemo E’face believes he was signed because he raps about things that really matter to the world.
“Unlike other rappers, who rap about money, women and sex, I rap about things that really matter; that is, life in general— because I come from a poor background myself. So, I believe Universal signed me because they found my music refreshing. It hasn’t been easy to get to where I am,” Aemo E’face said.
Aemo E’face started his music career in 2006 after he was evicted from the then E-wallet music show.
He released his first album, Close, in 2010. It was nominated for best pop album at Artists in Music Awards Hollywood and his single Midnight Train to Jozi reached number one on African Hits Top 20 on Channel O while his other single released in 2016, We Making Money, reached position one on E Africa TV.
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