A possible long-term relationship between Airtel Malawi Limited and Football Association of Malawi (Fam) seems to be shaping up as the local football governing body has submitted a proposal for such a partnership.
The development emerged at Chiwembe Technical Centre yesterday when the mobile network services company donated K15 million to Fam for Malawi national football team, the Flames’ preparations for Africa Cup of Nations qualifiers.
Fam president, Walter Nyamilandu, said the donation was timely as they await an invitation from the Council of East and Central Africa Football Association (Cecafa) to participate in this year’s Challenge Cup.
“It is a just a matter of time before Airtel comes on board fully. Of course, they have been supporting grassroots football for sometime through the Airtel Rising Stars. Last year, when we panicked Airtel came to our rescue and donated K10 million,” he said.
Nyamilandu while confirming that the association had submitted a proposal to Airtel, for a possible long-term partnership, said football had the numbers to help promote Airtel brand.
Airtel Malawi acting managing director, Charles Kamoto, said the donation coincides with their celebrations of the attainment of 3.5 million subscription base.
“Millions of Malawians are football fanatics and yes, millions of Malawians are proudly on Airtel network. Football unites us all, the game of soccer entertains us all no matter the hard times,” he said.
“We know there are several games lined up for the Flames to participate in tournaments such as Cecafa coming between November and December in Ethiopia.”
Fam general secretary, Suzgo Nyirenda, competitions manager, Gomezgani Zakazaka, and Airtel public relations manager, Edith Tsilizani, were present.
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