The Airtel Trace Music Star Season 2 was officially launched on Friday in Lilongwe with pomp and excitement amongst Airtel subscribers.
During the launch Airtel Malawi announced that K15 million has been put up for the competition with the overall winner set to receive K10 million while the second and third runners up will pocket K3 million and K2 million respectively.
The launch was spiced up by different performances including Ka Jive Dance Crew finalists Adobe Dance Crew.
The mobile company’s Sales and Distribution Director Elias Imaan said during the launch that they were looking for nothing but the best in season 2.
“At Airtel, we believe the passion for music is one of the core attributes to Malawi and Africa as a whole. Music is language that knows no borders and with this competition, Airtel is keen to celebrate talent that will be championed, exposed and rewarded,” said Imaan.
Last year’s winner on the local front was singer and keyboardist Sam Mjura Mkandawire, who pocketed K14 million.
Mjura Mkandawire, who was present during the season two launch alongside his wife, who also participated in season, went on to represent the country during the Pan African grand finale which took place in Kenya but he came sixth.
The Airtel Trace Music Star Pan African winner was Tanzania’s Mayunga Andrew Nalimi.
Mayunga won a record deal as well as promotion for a total value exceeding US$500,000 and a mentorship programme with award winning artist Akon.
His first track ‘Nice Couple’ reached number one on all major radio and TV charts in his home country of Tanzania.
A few months ago, he was in Los Angeles with Akon to record his second single ‘Please Don’t Go Away’ and shoot the music video.
This year’s Airtel Trace Music Star contest will see Niger join Democratic Republic of Congo, Gabon, Ghana, Kenya, Madagascar, Malawi, Nigeria, Tanzania, and Zambia.
The best singing talent in each territory will be identified, rewarded and put in competition to run for the title of best African music talent.
To participate, contestants need to call in a short code number with their mobile phones, record their songs to stand a chance to become the next big music star in Africa.
The grand finale will be held in Lagos, Nigeria later this year.
The grand prize comprises a mentorship programme with multi-award winning American singer-songwriter Keri Hilson in Atlanta, USA.
The winner will not only star in their own music video alongside Keri Hilson; he/she will get an opportunity to record a duet with the ‘Knock You Down’ songstress, as well as receive a signed contract with a major music label and worldwide media exposure through various Trace platforms.
The Airtel Trace Music Star competition started last year and is aimed at unearthing the next big super star from Africa.
Trace said in a press statement recently that with 2.3 million calls made in its previous season, the Airtel Trace Music Star talent search is the biggest music competition to ever take place in Africa.
According to Trace, the number of contestants surpassed European and American talent shows such as The Voice and Idols.
The competition also won the Best Pan-African Initiative accolade at the prestigious AfricaCom Awards held in Capetown, South Africa.
Meanwhile Airtel Malawi subscribers can audition via their mobile phones dialing 59911. The audition lines will remain open until March 27 before the voting process begins.
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