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APMC will change face of arts industry, says Chingota

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The coming of the Arts Production and Marketing Cooperative (APMC) is not a waste as it will help bring about several developments, its Business Executive Officer Isaac Chingota has said.

With artists in the country still not making progress and not benefiting from their sweat, Chingota said APMC has made positive strides citing the setting up of a CD reproduction and online store.

“We are serious in what we are doing for instance we are setting up a CD reproduction and online store. For the CD reproduction all the necessary equipment is in and we will start production soon,” Chingota said.

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He indicated that for the online store they are finalising integration with some local payment platforms.

“Once it is done the nation will be able to purchase Malawian films, books, music, photos etc online. The platform is already integrated with PayPal so as to reach out to communities in the Diaspora,” Chingota said.

He explained that they have thermal printing equipment that can print on thermal CDs and produce high quality products.

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“We are also able to lock DVDs from unauthorised reproduction. There is more we are doing but we will only come out clear when everything is in black and white but the creative industry will gain a lot,” he said.

APMC is part of the Integrated Arts Development projects implemented by Copyright Society of Malawi (Cosoma) through funding from government.

According to Chingota, the project has four main components among, which is the establishment APMC.

“APMC is a profession-based organisation of creative artists operating in Malawi, with a vision of growing the country’s creative industries through provision of quality creation, production, distribution and promotion services that will enable artists grow their creative enterprises, “he said.

He added that the company’s shareholding is made up of arts associations.

“The need to have APMC came against a background of the absence of an effective system to assist artists produce, market and distribute quality artistic products and services,” Chingota said.

He said in the absence of such a system the creative industry has been struggling to compete and break international markets.

Furthermore, Chingota said the growing rates of piracy, have even made the problem worse as pirates are able to reproduce and make available illegitimate copies easily, hence robbing the artist of the much needed income generated from his or her works.

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