By Mphatso Malidadi:
A Nyasa Big Bullets replica jersey was sold at K1 million in an auction during the launch of the team’s commercialisation drive at College of Medicine Sports Complex in Blantyre on Wednesday night.
Businessman Gerrie van Rooven won the bid in an exciting auction which saw the price of the replica rising from K100,000.
Bullets Chief Executive Officer, Fleetwood Haiya, said the launch was aimed at reminding the nation that the team was no longer operating as a social entity or under trusteeship.
“This club was founded in 1967 and it has taken 50 years for it to finally turn commercial. We are no longer looking for sponsors but, rather, partners. This is a win-win situation.
“We have different categories of partners and they include principal, platinum, gold, silver and copper. Through this commercialisation drive, we will manage to generate resources through various activities,” Haiya said.Advertisement
He said, through the initiative, Bullets will offer advertising slots to partners on various platforms including the main team, the reserve side, the under-20 side, replica jerseys, corporate gifts, social media, ticketing and the website.
Football Association of Malawi (Fam) President, Walter Nyamilandu, who was recognised for his crucial role in Nyasa Manufacturing Company’s takeover of Bullets, said Malawi football would develop further if more clubs turned commercial.
“Football has a lot of potential which the corporate world is failing to exploit. By turning commercial, it means our football is progressing. As you can see, Bullets have recruited a coach [Kalisto Pasuwa] we as Fam once considered for the national team job,” Nyamilandu said.
He then warned against violence, saying it is counterproductive and puts off potential partners.
Director of Bullets Technical Panel, Malinda Chinyama, spoke on behalf of the club’s president, Konrad Buckle, and disclosed that Bullets players are under a medical insurance scheme.
“We also purchased supporters registration equipment for the whole country, acquired a new coach [Pasuwa] and roped in Gold Leaf as our new partner,” Chinyama said.
Malinda said work was in progress for Bullets to open its head office and club house on January 1 next year.
A vibrant writer who gives a great insight on hot topics and issues