Sports

Big Bullets, Silver Strikers ventures stagnate

TNM Super League champions Nyasa Big Bullets and Airtel Top 8 kings Silver Strikers have bemoaned the postponement of the 2020 season, saying their commercialisation target will be compromised.

Both teams are operating as companies and have launched various products, including selling of merchandise.

Bullets Chief Administration Officer, Albert Chigoga, said the progress of sales would be affected following the ban which was enforced by major football bodies after President Peter Mutharika declared a state of national disaster.

“The pandemic has obviously affected social economic life of all sectors, including sports industry. Buying decision is sometimes triggered by activities surrounding the product. Our supporters are buying replicas but not as we would have expected it. If the season had started, then we could have been singing a different story. If the situation remains like this, it might affect our overall projection,” Chigoga said.

But Chigoga was optimistic that selling of replicas will improve on the market once the authorities announce the start of the new season.

“I can only encourage our supporters to buy now and keep the replicas than wait until the season kicks off,” he said.

Similarly, Silver Chief Executive Officer Thokozani Chimbali, said their commercialisation process has slowed down.

“It is a worrisome development; as a club, we thought we could start generating funds through pre-ticket sells but we are now in a tight spot,” he said.

Silver have become the first local side to sale tickets for all first-round home games in advance.

Nevertheless, Chimbali said they would use the ban to sensitise their supporters and soccer followers in general to newly introduced system of buying home tickets in advance.

Last week, Bullets launched their 2020 replica jerseys that were set to hit the market on Saturday during the launch of the new season whereas Silver launched the preselling of tickets of all of their home matches of the season.

Bullets were expected to face Blue Eagles to kick-off the season on Saturday whereas Silver would have started the campaign with a game against rivals Civil Service United on Sunday.

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