Some of the country’s creatives based in United Arab Emirates (UAE), which includes Bucci and Theo Thomson, have stepped up the gear to sell Malawi music to the world.
Bucci confirmed Tuesday he has been working with a group of creatives in just unlocking new levels of music and new doors.
“Last weekend, I did a segment of R&B at Expo 2020 Australian pavilion with 80 percent of the set being completely new songs straight from the studio to stage and it is beautiful when you watch the videos and you will see how UAE was able to flow with me throughout the set,” Bucci said.
The ‘Panado’ star said one of the personal favourite songs he did was ‘Undecided’ and that, with the team, he was considering dropping it first from the new project.
“We love what we do and, with Theo Thomson, Martha Kalanzi, Charley and Skid just to mention a few, we want to promote Malawi music and art,” he said.
Theo of the ‘Kutentha’ and ‘Maybe Tomorrow’ fame said Malawi’s music deserves to be heard internationally.
“I feel our music as Malawians deserves to be heard and we have pioneered it to the point that Africa as a continent knows some of our names; but for the rest of the world, they are not going to come to us; we are going to take our music to them,” he said.
“We are doing new music here, more shows and opening up doors,” he said.
Martha Kalanzi, who is part of the initiative, said United Arab Emirates is an untapped market for African artists even though most clubs play African songs.
“We want to promote Malawian music to get recognition in the Middle East and beyond. We want our artists to have direct contacts in the Middle East where they can set up or get set up for live performances, management and sponsorship agreements,” Kalanzi said.
She said, so far, they were working on Bucci and Theo music videos to be shot in Dubai and Abu Dhabi.
“We are working on live performances at the Dubai Expo for the next coming weeks in most pavilions including our own Malawi Pavillion. We are working on live performances at the White Dubai and Blue Dubai. All this is meant to promote Malawian artists locally and internationally. We want our great artists to go far and beyond,” Kalanzi said.