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Buy Malawi Day set in United Kingdom

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The Malawi High Commission in London has set March 19 as the Buy Malawi Day. The day is the birth date of Scottish Missionary, David Livingstone.

This follows the launch of Buy Malawian campaign last week.

The Malawi High Commission jointly with the Malawi Scotland Partnership, Just Trading Limited and Satemwa Tea/Rare Tea Company inaugurated the Buy Malawian campaign in the United Kingdom.

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The six-week campaign will run from March 1 to April 9 2017.

The High Commissions’ Second Secretary, Kondwani Munthali, said Malawi products in the United Kingdom and Malawi Tourism are the main focus of the campaign designated to become an annual campaign is aimed at increasing awareness of Malawi products available in the UK and Malawi as a World Class Tourist destination.

He said the Malawi products and Malawi Tourism are core of the campaign as they continue to support Malawi’s economic development through exports to the UK.

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“Various products from Malawi are on sale across the United Kingdom and those buying the products or booking a holiday have a chance to win an all-expenses-paid up holiday to Malawi,” Munthali said.

He said one has to buy a Malawi product or present evidence of a holiday booking to Malawi by taking a photo and sharing it on social media tag #buymalawian2017 and #malawiinuk.

Munthali said the customers must also post the photo on www.buymalawian. org where people can vote for it in order to win the all expenses paid up trip.

He said in Scotland, where the initiative was mooted, several events have been lined up including in store promotions, a Malawi product stall at Scottish Par l iament, a church networking event and a various tea parties.

“During the campaign period, the Malawi High Commission will serve Malawi tea, coffee and other available products to visitors at the mission’s offices in London. Fridays will have kilombero rice tasting for those who wish to taste it.

“The High Commission is proud of the Malawi Scotland Partnership, Just Trading Scotland, Malawi Travel Consortium, Rare Tea Company/Satemwa Tea, Kenya Airways, Club Makokola, the Department of Tourism in the Ministry of Industry, Trade and Tourism and all participating organisations and agencies for their keen interest to promote Malawi as an exporting nation and world class tourism destination,” he said.

Malawi products such as kilombero rice sold by Just Trading Scotland, Mzuzu Coffee by Traidcraft, Lost Malawi and Speedy Breakfast Tea by Rare Tea Company/Satemwa Tea, Crafts by Wool n Wood and Delights, Malawi Chisi Coffee by Artisan Roast are part of the campaign.

Other products include, Malawian AAA Coffee by Luckie Beans, peanut butter, Salted cashew and peanuts, Chilli and lime peanuts and corn by Traidcraft and assorted direct finished products such as Malawi Gin, Nali sauce and Linga Wine sold by Africanos World.

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