Local manufacturers exhibiting products at a four-day Buy Malawi Sales Promotion in Blantyre have rated the platform as ideal for uplifting the industry.
The promotion, taking place at Northgate Arcade in Blantyre, started Wednesday and is expected to end on Saturday.
One of the exhibitors, National Association for Smallholder Farmers in Malawi (Nasfam), says local firms are geared for competition under the African Continental Free Trade Area arrangement.
Nasfam distributor Ruby Rix said the exhibition started on a good note and the platform would be used for increasing awareness of products and increase sales.
Rix added that the exhibition provided a platform where local producers would compete and learn from each other.
“Many people, both local and international, will know the products which they did not know and they had to import because we have a lot of products but lack of awareness negatively affects their sales,” she said.
Her sentiments were echoed by Sungold coordinator Corus Chadewa, who said, for the few hours they had erected their pavilion, the company had several enquiries on its products.
“Apart from this platform helping us to increase volumes of sales, it will also build the local economy because the biggest chunk of our raw materials are purchasing locally from local farmers,” he said.
According to a circular from the Buy Malawi secretariat, the Strategy now has 106 companies as members, both small and medium enterprises and macro enterprises, who are expected to exhibit.
“This event is intended to mobilise members as a benefit and non-members as part of a recruitment drive.
“The Buy Local fair is an event where members display, promote and sell their products,” the statement reads.
Buy Malawi is a government strategy which aims at promoting locally produced products for the local and international markets.
Justin Mkweu is a fast growing reporter who currently works with Times Group on the business desk.
He is however flexible as he also writes about current affairs and national issues.