Malawi’s trade and industry ministry plans to re-introduce the “Buy Malawian” campaign in the country and has started consulting the private sector and trade experts on the initiative.
Principal Secretary in the ministry, Cliff Chiunda, said in an interview that government has engaged a consultant who is facilitating the whole process with support from the United Nations Development Programme (UNDP).
“We had the validation workshop for the review of the Buy Malawian Campaign where the private sector was available and the idea is to reintroduce the initiative because we feel it did not make much impact,” said Chiunda.
He said a consultant is reviewing the strategy and is expected to provide guidance on the best way to implement the strategy for impact.
The campaign is aimed at encouraging local industrial development, improve trade deficit, achieve import substitution and create job through increased production, among others.
The country’s trade balance is increasingly in favour of imports and Malawians are characterized with the appetite for imported products.
The World Bank Economic Monitor Report for Malawi released recently indicates, however, that exports are projected to decline from US$1.58 billion from US$1.75 billion last year while imports are expected to drop from US$2.39 billion to US$2.10 billion.