Carlsberg Malawi says its Win a Trip promotion has helped to increase the company’s customer base and in the process broadening its market share.
The company gave out air tickets in the last draw of the promotion to three lucky customers to attend the EURO 2016 to be held in France.
Speaking during the draw, Carlsberg Senior Brands Manager for alcoholic beverages Twikale Chirwa said the company has Carlsberg achieved all its objectives for the promotion.
“We are so impressed with the patronage among our customers. There has been impressive reaction to the promotion from the customers,” said Chirwa.
According to Chirwa, the initiative has also helped the company to give back to the communities where it has operations.
“We urge the customers to continue patronising our products,” he said.