Cashing in on pleasure


As of late, the youth have found a hack to mix business with pleasure.

The birth of youthful events, like Beerland Festival; Umami Land Festival; and Summer Jam Gardens, where organisers offer their peers a chance to book stalls for business purposes, has stirred an entrepreneurial mindset into young people.

The stalls, which usually cost between K10, 000 and K15, 000, are used by the interested entrepreneurs to sell clothes, food, and alcoholic as well as non-alcoholic beverages.

Young people selling at one of the festivals

For a demography fond of gracing its presence at entertainment events, what better way to make money than to do it while surrounded by their peers, music and the fun that comes with it?

28-year-old Ulemu Kapakasa is an entrepreneur who runs a food business dubbed Nanjiwe Caterings.

She made her debut into the festival business this year, at Beerland Festival which took place at Dominic’s in Blantyre.


In an interview, Kapakasa hailed the initiative, saying it has provided her with a platform to network and find customers.

“Beerland has been helpful. Despite profits and all that, you are introduced to a lot of people and customers. There are times you make profits, there are times you don’t. But at the end of the day, we are still benefiting because we meet people and they know our name,” she said – while adding that the organisers should market their events more to allow more young people to show up.

Meanwhile, organizer of the fiesta, Kennedy Maluwa, who partners with Lucy Msowoya, has said the festival seeks to continue to support young people by offering what he calls a social-fun marketplace.

Maluwa, who is also known as Dj Kenny

“We are living in an economy where metaphorically it’s either we make our own food or otherwise starve to death. Beerland Festival stands, among others, on this premise. It provides an opportunity to young entrepreneurs to showcase their talents whether in the world of fashion, food, beverages, music and dance; a modern manner of socializing, and everything in line with such. This is true for both serial entrepreneurs’ as-well-as casual entrepreneurs who are merely here for a side hustle,” he said.

The festivals normally take place on random Saturdays throughout the year across the three major cities – Lilongwe, Blantyre and Mzuzu.



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