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Chessam puts publicity under control

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By Mphatso Malidadi:

Chess Association of Malawi (Chessam) has barred some executive members from speaking on behalf of the association to ensure that only the right information is passed on to the general public.

Following the ban, only Chessam President Susan Namangale, General Secretary Leonard Sharra and Publicity Secretary Alfred Chimthere would be responsible for communicating developments in the game to the media.

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Other committee members would only communicate on behalf of the association upon being delegated.

Chimthere confirmed the development, saying the move is aimed at protecting the association from being used by individuals and organisations as a platform for publicity.

The development comes in the wake of some recent reports in one online publication that Chessam had secured sponsorship.

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According to Chessam, none of its executive committee members was involved in talks for the reported sponsorship.

“It follows that if it is sponsorship to Chessam, then one or more of these office bearers must have knowledge of it. We cannot be talking about Chessam sponsorship while the association is in the dark about it,” Chimthere said.

He said Chessam would like to open the door to all potential sponsors who offer tangible and practical solutions to the challenges the game is facing.

“A genuine sponsor cannot shy away from approaching Chessam to confirm their interest. In fact, bogus sponsorship articles have the potential of frustrating existing sponsors. Existing and potential sponsors may think Chessam has money when the association is grappling with financial challenges,” Chimthere said.

Currently, Chessam is trying to persuade South Africa-based Malawian engineer, Tiwone Mdina, to continue bankrolling the Mdina international tournament.

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