The Carlsberg Chill DJ battle grand finale will be held on Friday at Mzuzu Hotel outside Choma Bar.
Carlsberg Malawi Senior Brands Manager (Alcoholic) Twikale Chirwa confirmed the development yesterday saying all is set for the grand finale.
“We are ready with the grand finale having selected the representatives from the three regions. Once again we just want to thank our consumers for the support since the competition started and we hope to have the best once again during the grand final,” said Chirwa.
Six DJs, two each from the three regions will battle it out on Friday.
They are DJs Rubbie and Maya from Lilongwe, DJs Trick and Five from Blantyre and Ernie the DJ and Ghetto Fresh from Mzuzu
Chirwa described this year’s competition as competitive and that all the DJs that participated put up great performances.
“We are satisfied with the results and the final six, who were selected. The final actually promises thrills,” he said.
He said this year has been historical as for the first time since the Chill DJ battle started, female DJs participated in Blantyre.
Three female DJs battled it out with male DJs in Blantyre where DJ Shorty made it to the second round but failed to proceed to the finals.
“The Chill DJs competition is a platform for Malawian DJs, who promote our brands every day in beer selling outlets to showcase their skills and benefit from the prizes on offer to further their talent and business,” he said.
He added that the competition is also a platform for their consumers to interact with the brand Chill when they win assorted branded merchandise during the promotion.
“We have been running promotions throughout the first and second round and we will do the same on Friday and again we always tell our consumers to enjoy responsibly,” said Chirwa.
He said they were happy with the way the competition has progressed since 2013 observing that the platform has helped promote local DJs.
However, some quarters while commending Carlsberg Malawi for promoting the art of disc jockeying through the competition have for the past years criticised the organisers for failing to use a proper criteria in selecting the winners.
Last year’s winner was DJ Doug Fresh from Blantyre, who went away with a brand new Kia Picanto.
This year the winner will walk away with brand new disco equipment with the runner up pocketing K1 million.
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