By Bernard Mhone:
Chitipa United have set a target of K15 million from sales of replica jerseys before the end of the year as part of their commercialisation drive.
The TNM Super League club is working on various initiatives aimed at broadening its revenue base in the absence of games which were suspended on March 20 after the government declared a state of disaster in a bid to control the spread of coronavirus.
The community-sponsored team is in partnership with Kaptanspor and Professional Soccer Management of Turkey where it is ordering the jerseys.
Chitipa United Team Manager, Watson Kabaghe, said they remain confident of hitting the target after the first consignment of 100 jerseys sold like hot cakes, raking in K3 million within a week against a target of K1.5 million.
“We are getting overwhelming support from people of all walks of life. This is what has driven us towards ordering five hundred more jerseys. We underestimated the capacity of our buyers, thinking that 100 jerseys would be more than enough. But they sold like hot cakes, which was against our expectations.
“This tells us that there is high demand for our jerseys on the market. We are therefore ordering 500 jerseys to meet this demand. At first we only brought in the home kit but now we are also ordering the away kit because many people are asking for it. Our ultimate goal is to raise K15 million before end of the year,” Kabaghe said.
He further said they are exploring other avenues of generating revenue like farming, apart from selling the jerseys.
Chitipa sold the first consignment of jerseys at K15,000 each and raised about K2 million during the launching ceremony on July 18.
Cabinet ministers Ulemu Msungama (Youth and Sports), Timothy Mtambo (Civic Education and National Unity) and Kezzie Msukwa (Lands, Housing and Urban Development) attended the ceremony and contributed to the sales remarkably.
Msungama bought one jersey at K500,000 whereas Football Association of Malawi (Fam) Second Vice President Othaniel Hara bought his at K250,000.
Mtambo and Msukwa bought theirs at K200,000 and K100,000 each, respectively.
Not wanting to be outdone, member of parliament Alunibwira Msongole forked out K250,000 with another legislator, Nick Masebo, parting with K200,000 for a jersey.
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