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CIM in coronavirus awareness campaign

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KACHINJIKA—We included all necessary information

Chartered Institute of Marketing (CIM) Malawi has rolled out an awareness campaign, sensitising people on dangers of coronavirus and preventive measures.

The body, among other things, has engaged musician Phyzix whose real name is Noel Chikoleka who has released a sensitisation song.

In a statement, CIM General Secretary, Isabel Kachinjika said the campaign is in a bid to protect members of the public.

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“Based on the guidance we have received from health practitioners, behavioral changes such as social distancing, hand-washing, the appropriate use of masks, covering of the mouth and nose with a disposable tissue when coughing and sneezing can go a long way towards averting this disease,” advised CIM.

She added, in the song, which has already started hitting the airwaves; they have included all necessary information in order to create better awareness.

Kachinjika said the song also aims at driving a message of hope by assuring Malawians that we can control the spread of coronavirus through our own actions.

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CIM has also encouraged other companies to spread the message and partner with marketers body in spreading the message.

The virus has wreaked havoc across the globe and Malawi is one of the few countries which have not registered any case.

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