German automaker Daimler AG on Thursday launched a new regional centre for Southern Africa in Pretoria, South Africa to manage sales and services of its commercial vehicle portfolio in Malawi and eight other countries in the region.
Earlier during the week, Daimler also opened another centre in Nairobi for 41 countries in eastern, central and western Africa – an additional two of a total of six regional centers opened around the world to take up their work this week.
The Stuttgart-based company develops, produces and distributes cars, trucks and buses worldwide under various brand names including Mercedes-Benz, Fuso and Setra.
In Malawi, Daimler operates through Stansfield Motors Limited.
Daimler AG board member, Wolfgang Bernhard, said the Regional Centre Southern Africa (RCSA) for Southern Africa in Pretoria will serve nine countries in that region.
“Instead of leaving the African continent to our competitors, we will offer tailor made products for the African markets,” said Bernhard ahead of the opening ceremony in Pretoria yesterday.
“The opening of two additional regional centers in Africa reflects our consistent efforts for getting closer to our commercial vehicle customers in important growth markets”, says Bernhard.
He said through stronger local presence, the company expects to tap the potential of these emerging countries even better.