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DC Brand commits to help arts industry

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SHONGA—The musical project is part of the fresh approaches to engage in
corporate social responsibility

Lilongwe-based branding and marketing company DC Brand Cloud headed by an award winning entrepreneur Dorothy Shonga has said it wants to give a platform to young creators in music production, graphic design and content writing to blend all kinds of art connecting it to marketing, branding and advertising.

Shonga, who has a passion for music said that DC Brand Cloud was not a record label but rather it wants to use its branding and marketing experience to promote manage, organise and host concerts and awards in the creative industry. “We are also planning to invest in research to understand artist management better.

We want to reach out to Southern Africa especially Malawi and Zambia and the dream is to manage artists and make sure that they have investments, endorsements and a large following that can also allow us to maximize our business,” she said.

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Shonga said the creative industry needs to grow hence taking up a role to uplift it apart from also being involved in other areas.

“I am also looking at building a company that strengthen capacities through collaborations, partnerships and teamwork. My number one ambition is to use corporate social responsibility to empower girls, children and women socially and economically through programmes aimed at improving livelihoods,” she said.

Shonga also said that she would like to be a philanthropist and investor in the later stages of her life, more focused on building others in acquitting wealth.

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Having worked with gospel star Shammah Vocalz in his early stages, whose company prides in having a top of the range banner, sublimation, heat press, offset and screen printing machines, has since funded a music project on Covid-19.

“The musical project is part of the fresh approaches to engage in corporate social responsibility initiatives that aim at improving people’s livelihoods. The first of its kind is the coronavirus awareness campaign valued at K5.8 million,” Shonga said.

With her love for music and art, Shonga, said she decided to engage musicians in the campaign through a track titled ‘Tigonjetse corona’ which has seen six artists collaborating and they include Kell Kay, Tay Grin, Suffix, Janta, Macelba, Boy Hidden and herself.

The song was produced by Henwood. “I am happy to have worked with these musicians, who sacrificed their time and effort to give back to the nation. It is not easy to work towards something that does not bring profits but they understand the value of social responsibility and the people who are affected out there,” She said.

Shonga also called on people to follow the necessary precautionary measures in the fight against the pandemic which has claimed two lives in the country.

“We believe music is also the necessary entertainment and fun for those that are practicing social and physical distancing to help them to cope,” Shonga said. In the absence of live performances due to a ban on public gatherings, players have been called upon to uttilise artists to disseminate key messages to the messages including Covid-19.

Several other artists have also come out to release Covid-19 songs.

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