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Dedza Dynamos teach giants gate management

MONEY SPINNER—Wanderers’ match against Dedza

Giants Nyasa Big Bullets and Mighty Mukuru Wanderers are playing second fiddle to a newcomer on the local football scene Dedza Dynamos Salima Sugar FC in terms of gate revenue in the on-going FDH Bank Cup.

Bullets and Wanderers have traditionally been top earners from gate revenue in all matches as they draw big crowds wherever they go to play.

But there has been a sudden turn around of the status quo with Dedza grossing K29,319,880 from the two games they played against Silver Strikers and Mighty Mukuru Wanderers in the FDH Bank Cup Round-of-32 and Round-of-16.

The figure is against Bullets’ K21,874,000 and K22,221,200 for Wanderers from the same number of games.

The Nomads grossed K2,641,200 against Kamuzu Barracks Reserve at Kamuzu Stadium in the Round-of-32 while Bullets’ match against Sable Farming at Mulanje Park Stadium grossed K7,874,700

By far, Dedza are the highest earners from one match after grossing K19,578,880 at home against Wanderers on Sunday.

Dedza General Secretary Mavuto Mugode said the secret behind their success story in gate revenue is seriousness in gate management.

“We have civilian supervisors both from the team and Dedza District Council who patronise all the processes from ticketing and entry points before, during and after games. This helps us a lot in realising higher revenue.

“We also engage some people to sell the matches to the public through a public address system. This helps surrounding communities to know about the games we are playing. This, coupled with our team’s good performance, marketing our games works out well,” Mugode said.

Bullets Chief Administration Officer Albert Chigoga blamed organisers for his club’s failure to collect more revenue in the FDH Bank Cup.

“For example, Sunday’s game against Moyale failed to fetch more money as expected due to organisers’ failure to effect pre-sales of tickets.

“This is not to say we are not happy with what we collected, no. We are happy. But we could have done better if tickets were sold in advance. Unfortunately, our colleagues from the other end did not see that befitting,” Chigoga said.

Wanderers Public Affairs Manager Ernest Maganga said gate fraud at their Kamuzu Stadium home is one factor that negatively affects their gate revenue.

“This venue has a lot of tricksters who use different ways and means of making money from teams. We are happy to learn from what Dedza Dynamos are doing.

“They may be a small team but they are really doing well. They have set a good example worth emulating. The gate fraud is actually giving us second thoughts as regards where we can be playing our home matches,” Maganga said.

Gate fraud at Kamuzu Stadium remains a contentious issue with clubs crying foul with the unbelievably low revenue declared after most matches.

In a bid to curb the malpractice, police recently arrested five gate cashiers and two directors of a gate management company after catching them in the act of stealing money realised from the gates.

Blantyre Magistrates Court found them guilty about two months ago and ordered them to reimburse the about K300,000 that they were found with or serve jail terms in default.

The arrests were made during Wanderers’ TNM Super League match against Sable Farming.

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