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Designer Alfonso gets fashion call in Egypt

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By Samn Banda Jnr:

After attending workshops on heritage recently in Egypt courtesy of the Egyptian Embassy in Malawi, fashion designer Lilly Alfonso has been invited to the Intra Africa Trade Fair Fashion show in Cairo.

According to an invitation letter from organisers, this is the first edition of the biggest Intra African Trade Fair hosted by Afrexim Bank, African Union and the Egyptian government.

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The organisers say they are proud to have Alfonso at the event as she is one of the greatest names in the fashion industry aiming for excellence.

The inaugural Intra- African Trade Fair was expected to start yesterday until December 17 at the Egypt International Exhibition Centre.

The organisers said the platform provides a platform that will potentially generate $25bn in trade deals.

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Alfonso was expected to leave for the event yesterday.

“It’s always great to get such invitations and participate in such international platforms. I am looking forward to showcasing what Malawi has and make more connections. I have always said that it’s not about Lilly Alfonso, but it is about Malawi. We need to raise the profile of our fashion industry. There is a lot we need to do,” she said.

Having participated in many international fashion shows, Alfonso has stepped up her game in bringing different wears and last year she came out to announce that she had gone sporty- designing sports wears.

The statement says the trade fair in Cairo will bring on board buyers, visitors, sellers and African heads of state with its main purpose to stimulate the consistent expansion of the diversification of African trade aligned to the single market of over one billion people crated by the African continental free trade area.

On the trade fair programme is a component of fashion where Alfonso will star alongside other designers.

The fashion show will take place tomorrow where according to the organisers, every magna of diverse industries and potential buyers would attend.

The organisers also heaped praise on Alfonso saying her creative designs and work ethics are simply inspiring and talks internationally.

“For that reason, having you as one of our top designers paving the way for future generations is dear to us. We are expecting 15 to 20 pieces of your designs to be showcased during the show and looking forward to your confirmation as one of the participant of the Intra African Trade Fair Fashion Show,” reads the invitation

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