The never give up spirit finally paid dividend for Blantyre-based DJ Trick on Friday night when he was crowned the 2016 Carlsberg Chill DJ battle winner during the grand finale held at Mzuzu Hotel’s Choma Bar.
The soft-spoken DJ shrugged off competition from five other finalists namely DJs Rubbie and Maya from Lilongwe, DJ Five from Blantyre and Ernie the DJ and Ghetto Fresh from Mzuzu.
Six DJs, two each from the three regions battled it out in the grand final.
According to Carlsberg Malawi Senior Brands Manager (Alcoholic), Twikale Chirwa, DJ Trick won the hearts of the judges of Stanley Kadzuwa, Charles Chokani and Raymond Chidaya as well as the audience.
DJ Trick real name Patrick Banda has been par t icipating in the competition for three times and last year he was the runner up.
DJ Trick could have easily gone on to do other things but his passion for the art of disc jockeying forced him to try his luck once again this year.
DJ Trick, whose skills on the decks forced a grouping of Malawians to call for his services in Botswana recently, was seeded alongside other finalists.
He started the battle in the second round and never looked back, coming first in the second round until the grand final.
As a winner, DJ Trick, who amassed 222 points went away with a brand new disco equipment while DJ Maya was second with 184 points and pocketed K1 million.
“I thank God that I have finally made it. I had the confidence to do better although the results were unpredictable. The competition was stiff so to say but it feels good to be a champion having failed the past years and I almost gave up but friends and family encouraged me,” he said.
DJ Trick hailed Carlsberg Malawi through their Chill brand for giving DJs a platform and that through the different prizes they are economically empowered.
“Again people are able to appreciate the art of disc jockeying. And now that I have my full dee-jaying equipment, it is time to grow my label, Empire Entertainment and turn my hobby into business now that I have made strides,” said the DJ, who has also been two times regional champion in the Sprite Urban Expression.
DJ Trick, who early this year also warmed up the stage for South Africa’s well known DJ S’bu during an event in Blantyre, called upon fellow DJs to continue working hard and improving their trade.
“Things are changing in the world of dee-jaying and so let’s do our research, let’s continue to be creative and more importantly continue entertaining people,” he said.
With the event taking place in Mzuzu for the first time, its two representatives Ernie the DJ and Getto Fresh failed to utilise home ground advantage.
Chirwa thanked Mzuzu consumers for turning up in large numbers to the event and also thanked all DJs who took their time to participate in the competition.
“The final was very competitive and all participants were professional and overall it was a very exciting grand final. All we want as Carlsberg Malawi is to help grow the art of dee-jaying in the country. We have the talent,” he said.
Chirwa said the final was held in Mzuzu this year because they are used the rotational policy.
“Having held the finals in Blantyre and Lilongwe in the past years this time around it was for Mzuzu,” he said.
Chirwa said this year has been historical as for the first time since the Chill DJ battle started, female DJs participated in Blantyre.
Three female DJs battled it out with male DJs in Blantyre where DJ Shorty made it to the second round but failed to make it to the final.
Carlsberg Malawi runs the DJ battle using their Chill beer and Chirwa said the platform is aimed at giving a platform to DJs to showcase their skills.
“The Chill DJs competition is a platform for Malawian DJs, who promote our brands every day in beer selling outlets to showcase their skills and benefit from the prizes on offer to further their talent and business,” said the Senior Brands Manager (Alcoholic).
He also said the competition is a platform for their consumers to interact with the brand Chill when they win assorted branded merchandise during the promotion.
Chirwa said they were happy with the way the competition has progressed since they started in 2013 observing that the platform has helped promote local DJs.
However, some quarters while commending Carlsberg Malawi for promoting the art of disc jockeying through the competition have for the past years criticised the organisers for failing to use a proper criteria in selecting the winners.
Last year’s winner was DJ Doug Fresh from Blantyre, who went away with a brand new Kia Picanto.
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