Econet partners Yara in youth dvt


Serah Makondetsa:

MASIYIWA—Africa is full of entrepreneurs

PAN-African telecommunications, media and technology group Econet has partnered global crop nutrition leader, Yara International initiative, to inspire young African entrepreneurs to join the agri-food sector as a viable business.

In a statement issued Tuesday, the two institutions say, through a project called Generation Africa, they intend to reach thousands of young people in the agri-food sector.


“The initiative will support a cohort of 12 budding young agri-food entrepreneurs to scale and prosper their ventures.

Across Africa’s agri-food chain, innovations can be found in how we grow, harvest, process, store, transport, package, sell and consume food.

“Together with the pioneers of Africa’s next generation, we want to seize these opportunities,” said Svein Tore Holsether, President and CEO of Yara.


Africa has about 600 million hectares of arable land, yet it imports food worth $35 billion a year, a figure that is estimated to rise to $100 billion by 2025.

“Africa is full of entrepreneurs. We have more entrepreneurs than any other continent.” Econet’s founder and Group Chairperson Strive Masiyiwa said.

Generation Africa’s vision is to strengthen the ecosystem for youth entrepreneurs in the agrifood sector across the continent, allowing them to unlock this untapped potential.

Generation Africa’s GoGettaz competition is open to young, adult agrifood entrepreneurs, aged 35 and under, from across Africa.

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