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Faith Mussa, Skeffa Chimoto, Evance Mereka to feature on Zambezi Magic

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They might have made it big in the local music industry yet little is known about their struggle to success.

And, in a typical case of a stitch in time, Zambezi Magic has announced that it will explore stories behind Faith Mussa, Code Sangala, Musicians Union of Malawi president, Chimwemwe Mhango, Bucci, among others, in a new programme dubbed ‘Know Your Star’.

The programme is personal journey into the personal lives of some of Malawi’s well known music stars and showbiz celebrities.

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“Viewers will be taken on a touching journey from their formative years through trials and tribulations and to the present day. Zambezi Magic has already produced 13 episode series of up-close-and-personal interviews,” MultiChoice Malawi says in a press release.

When interviewed, Mussa could not hide his happiness at the prospect of being featured on the international channel, saying it would prop up his image and help his fan base to understand his music.

“I am looking forward to this programme because it will help to showcase our talent and music to a larger and international audience. Through this programme, I will be able to reach out to millions of people in their homes without plucking a guitar. Event organisers are looking for artists with visibility and good ratings both of which I hope to gain through this programme,” Mussa said.

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Mussa said he was impressed with the angling of the ‘Know Your Star’ programme because it places more emphasis on the-story-behind-the-artists other than just the music.

“You may have listened to my music but you don’t know the story that inspired that music. Through this programme, people will be able to appreciate my upbringing which has had a lot of impact on my talent grooming. So, the programme will be an eye opener to listeners to understand my music,” he said.

Another artist who will be featured, Skeffa Chimoto, said, apart from expanding his fan base, the programme would help people to appreciate him as a family man outside the music.

“As artists, we have a public image and also a private life with our families. A lot of people only know what they see on stage or hear from people. This programme will put a human face on the artists by focusing on them as family men. In this way, some people have negative perception based on hearsay will know the truth and change their perception,” Chimoto said.

MultiChoice Malawi Sales and Marketing Manager, Chimwemwe Nyirenda, said Zambezi Magic is quickly establishing itself as a darling channel to Malawians because it is featuring programmes which Malawians identify with.

“Apart from ‘Know Your Star’, the channel features a regular talk show from Malawi called The Grapevine. Recently, the channel also featured a one hour long documentary of the 2016 Lake of Stars music festival which took place at Chintheche in Nkhata Bay. Not to mention some movies from Malawi such as Lilongwe, Shame Joya’s Seasons of Life and The Last Fishing Boat,” Nyirenda said.

The programme has been produced by Jones Mbera of Ayiya Multimedia and features Juliet Royo as presenter.

The channel broadcasts to Southern African Development Community countries such as Malawi, Zambia, Zimbabwe, Swaziland, Botswana and Namibia and was launched on July 1 2015.

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