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Fam assured of no cut on cup sponsorship

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Walter Nyamilandu

Football Association of Malawi (Fam) has breathed a sigh of relief after being assured of no cut on cup sponsorship following the coronavirus pandemic which has grounded most sectors across the world.

Fam has got three partners, namely; Airtel Malawi Limited, FDH Bank and Fisd Limited Company bankrolling three national cups.

Following the effects of Covid-19 pandemic, there were fears that sponsorships for the yet to kick-off season would be affected.

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However, Fam president Walter Nyamilandu said they were relieved that all their partners have committed to sponsor the cups under the agreed sponsorship terms.

Nyamilandu said the Covid-19 taskforce headed by the association’s executive member Chimango Munthali came up with a well detailed report on the matter.

“As part of the mandate that was given to the taskforce, they also looked at the football sponsorship environment and how the business is faring on the ground. In our discussions with them, it become apparent that business has come to a standstill and most of our sponsors are struggling but they have assured us that once the situation normalises they will need football to lift the market,” he said.

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Fisd Managing Director Steve Mwenechanya, whose company sponsors the Fisd Challenge Cup, was optimistic the company would still support the cup.

“It is too early to say that the pandemic has hit us badly that we can’t afford to sponsor a cup. Our cup basically comes at the end of the year and it would be important to wait until we reach like September. But I would like to assure you that we will meet our obligation this year,” he said.

Silver Strikers Chief Executive Officer Thokozani Chimbali said the sponsors should be applauded for committing to continue bankrolling cups under the agreed terms.

“We are yet to be notified officially but in this case, it is the sponsors who should be commended for maintaining their sponsorship during this tough times as a result of Covid-19,” he said.

Nyasa Big Bullets Chief Administration Officer, Albert Chigoga, said Fam should maintain a good working relationship with its partners.

“That’s the way to go. Sponsorship cut would be susceptible to dilution of competitions’ motivation to the participating teams,” he said.

Recently Be Forward Wanderers sponsor Be Forward Limited of Japan hinted that it was planning to cut the sponsorship by 30 percent.

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