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Fam calls for innovation

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LEADING BY EXAMPLE—Nyamilandu dons the jersey

Football Association of Malawi (Fam) has called on clubs to think out of the box if they are to survive the economic meltdown brought about by the Covid-19 pandemic.

Fam president Walter Nyamilandu made the call Monday in Blantyre after buying a Chitipa United replica jersey at K100,000.

Nyamilandu said clubs need to find ways of making money to become self sustainable.

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“With the economic meltdown that has been brought about by Covid-19, we must all think out of the box on how to make money and become self sustainable,” he said.

Nyamilandu said he bought the jersey to set an example for others to emulate.

“Chitipa United are on a commercialisation drive. Let’s support our very own local clubs. Continued participation of such rural-based teams in the Super League is a catalyst for growth and development. Its performance last season was mind blowing. Bravo,” he said.

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Nyamilandu applauded Chitipa’s initiative, saying more clubs needed to follow suit.

Chitipa General Secretary, Duma Ngoma, said they have set up committees in Blantyre, Lilongwe and Mzuzu to facilitate sales of the jerseys.

“Our fundraising taskforce in Blantyre linked up with the Fam president and he asked to buy one jersey at K100,000. We have put in place measures aimed at ensuring that jerseys are delivered at the doorstep of any buyer,” Ngoma said.

He said the jerseys are selling like hot cakes as they are of high quality.

“The jerseys have almost sold out. We are now working on importing another consignment from our Turkish suppliers. Our target is to sell about 1,000 jerseys. Our supplier challenged us to sell 1,000 jerseys and get home and away kits for free. So we are working hard to achieve that goal,” Ngoma said.

The jerseys are selling at K15,000 each but several high profile figures have been paying more to help the club realise its goals.

Others who have bought the jerseys at higher prices are cabinet ministers Kezzie Msukwa, Ulemu Msungama and Timothy Mtambo.

Chitipa sent serious signals about going commercial after buying a 30-sitter bus early this year.

Giants Nyasa Big Bullets and Silver Strikers have also gone commercial and are selling club merchandise in various forms.

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