Site icon The Times Group Malawi

FDH Bank hikes annual Flames sponsorship

FOR THE GOOD OF MALAWI FOOTBALL—Nyamilandu (left) and Chitera display a dummy cheque

By Isaac Salima:

Malawi National Football Team’s preparations for the Africa Cup of Nations (Afcon) finals in Cameroon Thursday received a big boost after FDH Bank plc committed to an annual K120 million sponsorship to the team for the next three years.

This is a double increase for the deal which was previously at K60 million per year.

The bank first appeared on the soccer scene in 2016 when it came with a K30 million sponsorship package for the Flames before adjusting it to K60 million in 2018.

Speaking in Blantyre during the signing ceremony of the three-year deal Thursday, FDH Bank Deputy Managing Director George Chitera said they decided to double the amount to reaffirm their commitment to sports development in the country.

“We know that people are going through tough times because of the Covid pandemic but we still need to find a breather. This package is for three years and our intention is to contribute to football development. Through this sponsorship, we have no doubt that our goals will be achieved,” Chitera said.

He said the bank is pleased that its investment into the Flames is finally bearing fruits through qualification for the Afcon finals.

“We can proudly state here that our investment in the Flames has had a positive impact. The team’s Afcon qualification bears testimony to this. So, after qualifying, the team needs to prepare adequately so that it performs well. This is why we are offering our support,” Chitera said.

The sponsorship is on top of the K90 million FDH Bank Cup which will run for the next five years.

Football Association of Malawi president Walter Nyamilandu described the bank as a true corporate partner in sports development.

“This is a milestone for our national team. FDH Bank has broken the record for national football sponsorship. It has not been easy to attract sponsors for the Flames. This is big news to all of us. This amount is enough for our players’ travel to Cameroon.

“We will now start looking around for where to go for training matches. Obviously, we have to travel to North or West Africa for camping, if not overseas. We still have other areas to look into such as accommodation and meals. However, this financial boost is great news because we have a starter pack,” Nyamilandu said.

Facebook Notice for EU! You need to login to view and post FB Comments!
Exit mobile version