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FDH Bank sets up ‘Flames Day’

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Malawi National Football Team official sponsor, FDH Bank, has introduced ‘FDH Flames Friday’ whereby all its employees will be wearing Flames jerseys to work every Friday in the spirit of celebrating the team’s feat.

This follows Flames’ qualification to next year’s Africa Cup of Nations finals slated for Yaoundé, Cameroon.

FDH Head of Marketing Levie Nkunika said it was important to celebrate Malawi’s feat having last qualified for the continental showpiece in 2010, Angola, having made it first in 1984 in Ivory Coast.

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“FDH is celebrating the Flames’ achievement at the same time enjoying the fruits of their investment. FDH came in at the time when the Flames were not given a chance. Qualifying for Afcon is no mean achievement and this is worth celebrating in an extraordinary way,” he said.

FDH has been the official sponsor of the Flames for six years now.

Nkunika recalled that FDH employees spiced up Malawi’s celebration when they beat Uganda 1-0 to join Group B leaders Burkina Faso on the way to Yaoundé.

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“On March 29, FDH Bank employees across the country wore Flames jerseys in support of the team, an initiative led by the CEO William Mpinganjira, all the way down to the messenger. This is support that no brand has ever accorded to a sponsored team. One individual from Uganda was quoted on twitter “I like what FDH Bank has done in support of the Malawi National Team…all branches are dressed in National Team colours,” he said.

Recently, FDH also spoiled the Flames with K100,000 investment account to 30 squad players for the win against Uganda.

FDH is the official sponsor of Football Association of Malawi with K60 million annually for the senior side and K90 million for the FDH Bank Cup.

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