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Flames kit deal review halted

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Football Association of Malawi (Fam) has put on hold the performance review of the three-year deal it signed with South African firm International Apparel Design Institute (Isadi) due to Covid-19 pandemic.

The three-year deal which Fam and Isadi signed is expected to expire in January next year. However, sales for replicas has been affected by the pandemic, which has hit most countries, leading to the suspension of the football calendar.

Fam Commercial and Marketing Director, Limbani Matola admitted that with the suspension of football, the review process has also been halted.

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“It was expected at the onset of football suspension mid-March this year. Replica jerseys and indeed merchandise are extension products of football. Therefore, it was envisaged that with the suspension of football matches, these products/ services would equally be adversely affected,” Matola said.

“We also make good sales through international visitors and those going out of the country as they purchase the Flames jersey for souvenir purposes. With travel restrictions globally such market has equally been affected.”

Recently, the association announced that it received a consignment of 2000 replica kits. Fam disclosed that the price for the replica kits has been hiked and will hit the market once football resumes.

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As part of the deal, Isad supply kits to both men’s and women’s national teams as well replica kits for the fans.

Former Bafana Bafana, Fulham and Cardiff City star Kagisho Dikgacoi and Japanese investors are owners of the kit manufacturer. Fam sealed a deal with Isad after it did not renew the contract with United Kingdom (UK) kit manufacturer Umbro after the expiry of the deal. Previously, the Flames had used kits from Puma and Umbro among others.

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