Malawi national football team, the Flames, will start wearing International Sports Apparel Institute (Isad) kit at the Cosafa Castle Cup slated for May 27 to June 9 in Limpopo, South Africa.
The Flames will use the Isad kit for the first time, six months after Football Association of Malawi (Fam) signed a deal with Isad following termination of a contract with United Kingdom-based Umbro.
Fam General Secretary, Alfred Gunda, said the logistical arrangements with Isad were at an advanced stage to have the kit at the Cosafa Cup, which kicks off this weekend.
“We can confirm that the Flames will wear a new kit which will be supplied by Isad. Other details about the new kit will be shared soon,” Gunda said on Monday, adding that the actual unveiling ceremony for the kit would be held after the Cosafa Cup.
In the absence of the new kit, the Flames were using borrowed attire such as those of Umbro.
Local sports marketing consultant, Felix Sapao, said Cosafa Cup would provide a good platform for marketing the new kit.
“Most of the Cosafa Cup games are televised and it is the best medium to market the kits. After Cosafa [Cup], it would be difficult to market them,” Sapao said in a recent interview.
Previously, the Flames signed deals with Puma and Adidas but the sale of replica kits was not successful as fans complained that the kits were expensive.
During last year’s, Cosafa Cup in South Africa, the Flames embarrassed the nation when they put on substandard and oversized kits.
The then minister of Labour, Youth, Sports and Manpower Development, Henry Mussa, described the kit as kaunjika [second-hand] and demanded an explanation from Fam for embarrassing the nation.
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