By Isaac Salima:
Minister of Youth, Sports and Culture, Francis Phiso, has asked Super League outfits to embark on commercialisation process to become self-reliant.
Phiso made the remarks at College of Medicine Sports Complex in Blantyre on Friday as Nyasa Big Bullets launched a magazine.
The minister said the magazine was a convenient platform that will link the club and its thousands of supporters across the country.
“I wish, therefore, to urge the corporate world to utilise this tool and reach out to thousands of potential customers. This magazine if well managed, shall help generate the much needed revenue and my call therefore is that you put in measures that shall not only sustain the magazine, but also make it grow into a quarterly issue as planned,” Phiso said.
Bullets Chief Executive Officer, Escort Chinula, said the side was also looking at other ways to generate additional revenue.
“We are operating as a company, as such we need to be resourceful and creative to make our side relevant both on and off the field. Through the magazine, football fans in general and our fans in particular will be able to follow in detail what is happening,” he said.
Car dealers HTD Limited who are also partners of Bullets sponsors Nyasa Manufacturing Company were the highest bidder during an auction sale and got the magazine at K570,000.
Bullets recently introduced replica jerseys which are also doing well on the market.
Recently, Bullets Business Development Manager, Kelvin Moyo, said that he was pleased with the overwhelming response from their supporters on the replicas.
Last year the club started registering its supporters, an initiative that saw over 7,000 supporters being registered.
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