Renowned rapper Hayze Engolah has made history by launching a perfume, under his brand KNQR, dubbed Mafioso.
The rapper, real name Sindiso Msungama, made the announcement on Friday, saying the fragrances were on pre-order for Malawians who would like to make a purchase.
“We want to change the mentality of Malawian musicians. As artists, we need to encourage entrepreneurship; that way we can monetise our brands. The KNQR fragrances are currently on pre-order but we will officially launch in January 2022 and we assure Malawians of scent quality,” he said.
Hayze Engolah, who rose to fame with fellow rapper Classick through Home Grown African, added that Malawians would enjoy different volumes of bottles of the perfume depending on preferences.
“We are calling it Mafioso because I have always loved how the Mafia is an organised group. I believe if we can be organised, we can achieve a lot. Our fragrances will come in five different volumes for Malawians to choose from. We are catering for both male and female artists,” he said.
Before expanding to fragrances, Engolah started KNQR as a fashion brand in 2017.
The Mafioso fragrance, according to the rapper, will expand to lotion as well as other beauty products.
The rapper has been vibrant in terms of being involved in projects.
This year he also made it in the Forbes Africa 30 under 30 list.
He said that the world needs to appreciate and admire that Malawi is much more than dirty politics and poverty.