The creative industry has proved its importance by offering entertainment during the 41st Ordinary Summit of Southern African Development Community (Sadc) leaders held at Bingu International Convention Centre (BICC) in Lilongwe.
During its opening Tuesday, the heads of State present and other dignitaries were treated to a welcome-to -Malawi performance of traditional dances by Hear Us Children from Music Crossroads Malawi.
Hear Us Children did not perform live but the heads of State watched the performance through a video.
Through their piece, the youthful group showed the beauty of culture in form of traditional dances, language of Chichewa and dressing.
The heads of State watched attentively as the group welcomed them to Malawi – the Warm Heart of Africa.
Music Crossroads Malawi Director Mathews Mfune said Tuesday that the group works very hard in its artistry as part of promoting and preserving culture and that their hard work was paying off.
“For Sadc to recognise the work of children is a great statement made and we have represented all children and shown the world how we can use our culture and traditions to foster unity and creativity which are catalysts for development,” Mfune said.
He hailed the government for giving them a chance to perform at such a high-profile event.
“We also would like to encourage all children and youths to work hard for what they believe in and one day they achieve great things,” Mfune said.
He also said they were appreciative to the government and Sadc for taking time to involve arts and culture through performances by musicians, traditional dances and exhibitions.
“Artists have played a part during the main event, dinner receptions and have been on the ground welcoming visitors,” Mfune said.
He said in all these, a lot of resources were committed and that many have had a chance to reach out to audiences.
“This is the beginning and we hope that more will be involved in other national and international events that the government conducts,” Mfune said.
Some of the artists who have played their part keeping Sadc summit lively include Faith Mussa and Mdidi Band.