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‘Inspire Greatness’ drive excites National Bank of Malawi

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National Bank of Malawi (NBM) plc has expressed excitement with the progress of its marketing campaign dubbed ‘Inspire Greatness’ aimed at inspiring and motivating people to pursue their dreams and aspirations.

Through the campaign, the bank has created a platform for people to share their success stories.

NBM plc Chief Executive Officer Macfussy Kawawa said the brand campaign gives hope to those who feel like they cannot achieve anything at the same time celebrating those that have given everything to bring out change.

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“We at National Bank of Malawi plc believe that all things are possible if we embrace our inner excellence, by conceiving and believing in our dreams and ideas, which is why we have chosen to stride strong and ‘Inspire Greatness’ for that is when we can do and achieve more.

“We are certain that inside everyone, there is an inner fire that can fuel their aspirations. It doesn’t matter their background or what they do. Whatever it is they set out to do, we know they can achieve it,” Kawawa said.

According to NBM plc’s Marketing and Corporate Affairs Manager Akossa Hiwa, all content for this campaign was created locally.

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“We have operated in Malawi for a very long time. We attribute our growth and success to support from our stakeholders here in Malawi and further acknowledge that this country is home to great talent and a determined workforce,” she said.

Rose Chisowa, a commercial farmer inspiring women and youth in Msundwe, Lilongwe, shared on agribusiness mentorship while Ted Kwelepeta, a passionate entrepreneur spoke on manufacturing construction equipment to support the local industry, among others.

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