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It is not easy at all

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We hastily talk of the f o r tunes of weal thy people. We even crave to be them and we strongly believe that we can be like them. What differentiates us from them, thus leading to our inability to achieve their feat, is that we always want to earn success the easy way. To be successful is hard work. Les Brown tells us straight in the face that when he was trying to set up his business, he was broke. He even had to sleep in the office tower he was renting for his office. One day, a guard gave him a letter from management.

It read: “Mr Brown, this is not a hotel, this is an office tower”.

Les Brown is one of the world’s richest and most celebrated motivational and business speakers.

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Your dream will never come to fruition that easily. You will have to wade through the rough waters. Ask Henry Ford, ask John Rockefeller. Ford was sued by a cartel of mobile car makers that he did not have a patent for manufacturing his car. The lawsuit was meant to make or break Ford. It was only when he was successful that the Ford vehicle brand eventually ruled the world. Rockefeller was prosecuted for his oil monopoly, culminating in the division of Standard Oil Company into six parts. Life will always be challenging.

All the achievers have waded through the greatest opposing currents. The rule is simple. Do not wait to discover things; build them. Rockefeller built the oil industry and made sure that, with kerosene, darkness no longer meant the end of the day. When the rail industry wanted to overcharge him in order for them to transport his oil, he never sat down, he revolutionised the way oil is transported. He built a network of more than 4, 000 miles of pipelines.

Build your dream. It will never be easy. J.P Morgan built the electricity industry and we have the celebrated General Electric. Andrew Carnegie built the steel industry. It was not easy. The building of the Louisiana Bridge with steel made him bankrupt. He faced the threat of lawsuits but moved on and the bridge revolutionised transport mode in America. Build what you have been dreaming about and you will be remembered forever.

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Real estate mogul, now US President Donald Trump, says you have to be smart, you have to have vision, you have to have all these different things but the most successful people are the people that have the right idea but never quit or give up. The people that really succeed in life are those that never quit

Carly Fiorina, former Hewlett-Packard Chie f Executive Officer, adds that the difference between people who succeed and people who fail in many cases is not fear. Everyone experiences fear. The difference is what you do with fear. Do you work to overcome it or do you let it defeat you?

Mark Cuban, owner of Dallas Mavericks, says that a problem comes early in an entrepreneur’s life when you realise you have to do things in the business that other people are not willing to do. Everybody has ideas, everybody has ambitions, but most people are not willing to cross that line. Wherever there is change, wherever there is uncertainty, there is opportunity.

Success is a product of many failures. Success comes after a brutal fight with changing market forces and many other challenges that stand as obstacles in the pursuit of your dreams. Ask Thomson Mpinganjira how many times he was denied a licence to operate a bank. Ask Mike Mlombwa how many times he struggled to secure loans with banks. Ask any entrepreneur you admire to understand how he or she made a breakthrough and you will be surprised. They all nearly gave up but they never gave up. Failure, in the pursuit of success, is no option.

Donny Deutsch, an advertising mogul, was right. “If you can’t embrace failure, or the possibility of failure, or the tremendous fear of failure, you cannot be successful. It is the truth.”

If you crave success, if you want to be the next big thing the world admires, then you have to live against all odds. It is not all that easy but the good thing is that it is possible. The only thing to make it possible or impossible is you.

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