Kamponji Enterprises, one of the established companies in the egg industry, has embarked on a brand awareness campaign to promote its products and reward customers for supporting the business.
The promotion includes rewarding customers who purchase Donna’s Eggs, one of Kamponji’s leading brands.
The company’s Sales Manager, Tsimikizo Chikoya, said the company is running the promotion in major retail stores to enhance its position on the market.
“We have set up the promotion in order to push up our sales in the market and at the same time, we want to reward customers that have been loyal to us. People have been buying our eggs for many years and we want to reward them,’’ he said.
Chikoya further said there is high competition in the market which is making business difficult. But he said his company has set up strategies designed to remain competitive.
“Through this promotion, we want to boost our sales. There are currently many players in the industry and we want to remain competitive,” he said.