Jamaican artist King Sounds is set to perform at this year’s Sand Music Festival to be held at Kabumba Hotel in Salima from November 1 to 3.
The festival takes place at Kabumba for the first time having moved from Sunbird Livingstonia. Kabumba is the venue that last year hosted Lake of Stars Festival.
The organisers Impakt Events led by musician Lucius Banda announced this Monday during a press briefing at Bingu International Convention Centre (BICC) in Lilongwe.
Born Roy Livingstone Plummer, in Saint Elizabeth Parish, Jamaica, King Sounds emigrated to the United Kingdom in 1964, having already made some recordings in Jamaica.
Known simply as Sounds, he acted as an MC for reggae shows, and impressed Alton Ellis so much that Ellis gave him the name King Sounds. His debut single was ‘Rock and Roll Lullaby’, was released in 1975.
Lucius said Sand Music Festival is about experience and that they were happy that people have started embracing their concept.
“This year we are having legendary reggae artist King Sounds from Jamaica, we also have V Mapenzi from Botswana, B1 from Zambia, Amayenge and General Kanene,” Lucius said.
He said they were working with a number of partners to bring out the best and that resources, permitting, they would talk to artists from Germany and Nigeria among others.
“We did a research to come up with these acts and we always engage fans through, for instance, social media to come up with the artists. People here love reggae hence bringing a reggae artist but we also had to balance and check artists who are trending but sometimes it also depends on resources,” Lucius said.
This will not be the first time for a Jamaican artist to perform at the festival. Last year Kenyatta Hill was the headliner.
The other Jamaican artists who have performed at the festival in the past include Busy Signal and Turbulence.
The festival has in the past years been held in the month of October but this year it will take place in November.
Reggae group Black Missionaries alongside Anthony Makondetsa are some of the local acts expected to perform at the festival.