Let us tell our stories—MultiChoice


By Sam Banda Jnr:

Multichoice Group Chief Executive Officer, Calvo Mawela, said last Friday the African continent has to strive to tell its stories as part of preserving its culture.

Mawela said this during a MultiChoice Media Showcase in South Africa.


He said, as MultiChoice, they will continue to tell those stories and as they understand the African market better.

“We understand the African market and are well positioned to champion South Africa and the rest of Africa in this fight through our great content, technology and knowledge of our markets,” Mawela said.

He maintained that they are Africa’s best story teller.


“MultiChoice believes in strong local content and sports and our mission is to deliver the shows that our customers love into their hands and their living rooms,” Mawela said.

With the world moving at a fast pace with the change in technology, Mawela said they have adjusted themselves to reach out to everyone with content.

“The Global Video Entertainment environment is consolidating, our competitors are getting bigger and stronger. With the consolidation of the likes of Comcast and Time Warner Cable, among others, the world recognises that companies need to scale up,” he said.

Mawela said studios used to sell their content onto platforms such as theirs, however, recently many studios have announced that they will be going straight to the consumer with streaming services and Over The Top (OTT) offerings.

“This presents both a challenge and an opportunity for MultiChoice to ensure that the content remains available across all platforms,” he said.

Mawela said OTT has played its role in getting people excited about streaming services and that younger audiences are not necessarily interested in watching television but prefer to watch streaming services on mobile devices.

He said despite this, statistics show that there is still a bigger segment of viewing still happening on pay television and free to air (FTA).

“Streaming services are complemented by Pay TV. As such, Pay TV is holding its own whilst OTT offering continues to have customers coming in,” Mawela said.

He said consumers are chasing content that is relevant to them and that a they would continue to invest in their online offering through DStv Now and Showmax offerings.

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