The two-day fashion week will debut this year taking place at Crossroads Hotel in Lilongwe from May 7, 2016.
According to the organisers, the festival will bring on board both local and international designers.
One of the designers, who is set to participate in the festival Purity Kasambara said she was excited with the festival and that during the event there will also be fashion awards.
“The main organisers are Major Carter a Malawian studying fashion in Paris, France, Kimberly from United Kingdom and myself as well as other colleagues,” said Kasambara.
Carter said the main reason of the festival is to promote the creative industry with fashion as the main focus.
We want people to appreciate the power of fashion,” said Carter, who has his own brand known as Rosevert.
The fashion designer also said that the fashion week was part of promoting the Buy Malawi and build Malawi campaign as advocated by President Peter Mutharika.
“We make things here in Malawi, lots and lots of good things but because of our mindset where we do not value our own the items receive less demand from consumers,” said Carter.
Carter said he has been in fashion for a long time and that he started the trade when he was young hence has all what it takes to drive this fashion week.
“I started as a stylist changing some of my clothes here and there and it happened that I used to have closet malfunction. So I used to take time to dress up, it was a big problem because I always wanted the best,” he said.
Carter said fashion defines him and that it was important for him to come up with a fashion week.
He said the event is following up on the fashion show they held at Catholic University in Chiradzulu.
“This was a promise I made at this function that I was going to hold another big fashion event where I would bring both local and international designers. We have designers like David Tlale coming,” said Carter.
He said that Malawi has very good fabric with talented designers but that many lack international exposure.
Carter said through the fashion week, he also wants to promote the country’s models as an agent of fashion.
“We also through this fashion week want to promote tourism as these international designers will be coming to Malawi, they will see the beauty of Malawi. We are working hard and we expect to have close to 12 designers,” he said.
Some of the designers set to participate at the fashion week are Christian Entwan from Blantyre, Lauretta from Mzuzu and Sadia Mustafa and Miizu, both who have attended the African Fashion Week in London.
“There is so much to show and all we are saying is we need support from the corporate world so that this event becomes a success,” said Carter.
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