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Limbani Matola earns Fifa appointment

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By Mphatso Malidadi:

TO GRACE THE BIG
STAGE—Matola

Football Association of Malawi (Fam) Commercial and Marketing Director, Limbani Matola, has been appointed as Marketing Venue Manager for the Fifa Under-20 World Cup.

The competition will be hosted by Poland from May 23 to June 15.

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Matola emerged successful among 10 applicants from Africa and the Caribbean region after applying for a vacancy advertised by Fifa in January.

The marketing director has been assigned to implement Fifa commercial affiliates’ contractual rights and act as a point of contact for the local organising committee.

He will also be responsible for all marketing-related questions at one of the games’ venues.

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Matola said he was delighted that his application was successful.

“This is a very humbling experience. I thank God Almighty that my application and motivation letters impressed Fifa. Interviews were done on Skype and it was not easy,” Matola said.

He said the appointment is an indication that the world is recognising the strides that Malawi, through Fam, is making in marketing the game.

Matola described the development as a motivation in his marketing career.

“This is enough proof that the continuous efforts we are executing to market and improve the game locally are being appreciated at higher levels. This is a great motivation for us to do more.

“I believe that being trusted to add value to football at such a top level is no mean achievement and I will make sure that I apply the high level experience that I will gain there to our local game. In this way, our football will no longer be the same,” he said.

Matola attributed his success to the experience he has gained from working with football clubs and other stakeholders, including work colleagues, through Fam’s structures.

“I thank them for their continuous support and policy guidance in moving Malawian football forward,” he said.

Matola will also be responsible for implementing on-site operations, ensuring that Fifa Commercial Affiliates’ contractual rights are considered and delivered to high quality standards.

Other responsibilities for the Malawian will be implementing and reviewing logistical and operational elements of commercial rights, organising the markets office both in stadiums and Fifa’s hotel, producing accurate and detailed venue reports and debriefing reports, and showing and being the main contact for the Fifa general coordinator for all marketing-related matters and other Fifa venue staff in general.

Matola leaves the country on May 14 and is expected to coordinate the kickoff meeting in Lodz, Poland, three days later.

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