Farmers have been urged to venture into horticulture production, rating it as a profitable venture.
Synthesis Agriculture, a local horticulture firm, says demand for the product is increasing on the international market.
Synthesis Agriculture Project Officer, Dickson Kilobe said farmers need to diversify from traditional crops like tobacco and maize.
Kilobe said low prices and scarcity of market for tobacco and maize have contributed to losses farmers have been incurring in the past years.
He was speaking in Mzuzu during training on watermelon production.
“Watermelon farming is a lucrative business as the product is on high demand on the local and international markets,” Kilobe said.
Sub Traditional Authority Kawazamawe of Rumphi District said watermelon farming has potential to improve socio-economic status of farmers in the country.
Kawazamawe said most farmers still need special production skills.
Synthesis Agriculture has recruited 150 farmers across the country to start producing the crop this season.