Malawi Olympic Committee to launch strategic plan
Malawi Olympic Committee (MOC) will launch its strategic plan at Crossroads Hotel in Lilongwe on Friday.
The plan was developed with input from the country’s sports associations in November last year at a two-day workshop in Blantyre.
Labour, Youth, Sports and Manpower Development Minister, Henry Mussa, will be the guest of honour at the ceremony.
MOC Administration Manager, Naomi Chinatu, said the plan will replace another that ran from 2013 to last year.
She said the plan aims at developing and promoting sports excellence, olympism and olympic education within the olympic and commonwealth spirit.
“The plan promotes fun and targets the identification and nurturing of sports talent through innovation, ethical people skills and team spirit within a clean sporting environment,” Chinatu said.
She said the plan is governed by fundamental moral principles of right human conduct that identify the country’s sports sector as credible and acceptable members of society.
Chinatu explained that the plan reflects the sports sector’s concern about protection of the environment from destruction and pollution.
“We believe that the environment is the primary influence on intellectual growth and cultural development,” she said.
Chinatu said the plan is driven by the will to win, the desire to succeed and the urge to reach full potential in sports development.
The plan focuses on governance, sports development, marketing, communication, organisational service delivery, olympic legacy and financial sustainability.
The launch comes ahead of calls for the country to start preparations for the 2020 Olympic Games in Tokyo, Japan.
Malawi has never produced qualified athletes for the global event and has been sending competitors on solidarity.
Five athletes represented the country in athletics, swimming and archery at the Rio Olympic Games in Brazil.
Malawi is yet to win a medal at the Games.
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