The Department of Tourism in the Ministry of Trade, Industry and Tourism is set to hold a tourism expo dubbed ‘Takulandirani’.
The expo follows the successful hosting of the first-ever national tourism conference last year.
Takulandirani, which is the first Malawi International Tourism Expo, will be held from August 30 to September 1 2017 in Lilongwe.
Director of Tourism Isaac Katopola said the decision to host the expo is timely as it resonates with the government’s decision to include tourism as a key economic driver for social economic development.
“The objective of the expo is to provide a platform for those expected to participate in the fair, such as international and regional buyers, exhibitors such as accommodation, tour operators, airlines, cultural groups, media, tourism authorities and ministries responsible for tourism, the academia and the general travelling public to interface
and experience first-hand Malawi’s tourism products and share best practices on how to network and package Malawi’s tourism products for increased returns,” he said.
Katopola further said the expo would also give the international and regional buyers as well as the media an opportunity to get in-depth product knowledge of the various tourism products Malawi is endowed with as a tourist destination.
He said the expo would also bring buyers and sellers together and help facilitation of face to face meetings and conclusion of deals.
“It will also provide a cost -effective platform for local operators who might not have had the chance to transact business face-to-face with international buyers outside the country,” Katopola said.
The expo targets to benefit the country in building the national tourism brand as it will become an annual event offering the majority of local operators an opportunity to learn from leading operators from Malawi, the region and beyond.