By Isaac Salima:
Newly appointed Malawi Broadcasting Corporation (MBC) Director General George Kasakula has pledged to transform the State-owned public broadcaster into a trusted media house.
Information Minister Gospel Kazako and MBC Board Chairperson Reverend Vasco Kachipapa yesterday announced that Kasakula is the institution’s new head.
“I know that it is a big challenge because I know what Malawians want. They want an MBC that belongs to them, an MBC that is professional. So, it will be a challenge to change the culture and everybody towards this goal. It is a beautiful challenge and I am ready for it,” Kasakula said.
Kasakula, who until this appointment has been Times Group Editor-in- Chief, said his first task would be to motivate his staff.
“I will have to build a good team, including that of directors, so that, together, we can achieve this goal. Everything will have to change, including the way they do news,” he said.
Kasakula further said he would live to cherish his time at Times Group, which he joined in 2015.
“We were repositioned from a newspaper company to electronic as well. It was a big challenge because I arrived when this project had just begun. I am happy to be leaving when the television [Times] is best on the land and continues winning awards,” he said.
Kazako, on his part, said the government and Malawians expected a lot from Kasakula.
“This government wants an MBC that is independent, fair, ethical and an MBC that should get back to Malawians. We expect it to take its responsibility of being a custodian of our culture and social construction; so, we all look up to Kasakula for this change,” Kazako said.
Kachipapa said Kasakula had emerged the best during interviews that were held in March this year, where 50 people applied, eight were shortlisted and seven turned up for interviews.