The Competition and Fair Trading Commission (CFTC) has said the media has a critical role to play in reducing unfair trading practices in the country.
CFTC Acting Executive Director Apoche Itimu was speaking in Lilongwe on Tuesday during a media workshop on Competition and Consumer Protection law.
According to Itimu, the media plays a fundermental role in educating the citizenry on various issues happening in the country.
She said, as such the media should also sensitise the public about what is contained in the Competition and Consumer Protection law.
“But for this to happen, it is imperative that media practitioners themselves understand the law so that they could effectively relay the message to the public,” Itimu said.
The seminar attracted about 20 journalists from media houses based in Lilongwe.
During the meeting, media practitioners were drilled in consumer rights as well as unfair trading practices.
Itimu said consumers need to dem and their rights and report and pockets of unfair trading practices.
One of the journalists who attended the seminar, Alinafe Mlamba, described the workshop as an eye opener.
Mlamba said training helped in improving her understanding of consumer rights as well as unfair trading practices.