Despite securing sponsorship from a financial firm, Mighty Mukuru Wanderers have enhanced their commercialisation drive and are looking for more partners to supplement their annual budget, which is about K200 million short.
Wanderers’ budget is pegged at around K450 million and the team is expected to raise about K250 million from both Mukuru and Salima Sugar Company.
The team’s secretary to the board Humphreys Mvula said they would continue looking for partners to become successful.
“For survival, the two [Mukuru and Salima sponsorships] are good but we still have a shortfall in the running of a good football team. We have liabilities and programmes. We want our players to live well.
“We want to run a successful club which can win cups and do a lot of things in the next one to two years. We will need a lot of sponsorships. We are short on resources and this is why we need partners,” he said.
Mvula said the team was also planning to open filling stations and pubs across the country.
“We want to start with a filling station and then pubs. We can even open shops and distribute Salima Sugar. This is a vision that we have. For us to actualise the vision, we need support [partners]. We can get that support from the people we are appealing to, business owners, companies and organisations. We can also go to the banks to get them as a partner,” he said.
Mvula said they intend to use their fan base to attract more partners.
“We have got a support base which is more than five million fans. If we let our partners utilise this base, then both parties are going to win,” he said.
According to sources, Mukuru, which was granted naming rights, will inject around K175 million to K200 million whereas Salima Sugar will pump in K60 million. The sugar manufacturers will also support Wanderers with equipment.