Youth and Sports Minister Richard Chimwendo Banda has called on companies, organisations and individuals to offer both financial and material support to the forthcoming African Union Region 5 Youth Games.
The regional multidiscipline tournament is scheduled for December 2-11 across several venues in Lilongwe.
Chimwendo Banda said the Games are a great opportunity for companies, individuals and organisations to market their products to an international audience.
“This is an event which will have an international audience. This is not just about Malawi. There will be millions of people following the games from many countries. Surely, this is a perfect opportunity for companies and organisations to market their products.
“We have many big companies and organisations in the country and we are inviting them to come aboard. This is a big vehicle that can carry all sorts of products to the right markets. Such opportunities are not easy to come by. It is not always that you get such a chance to market your products to an international market,” he said.
Chimwendo Banda also extended an invitation to all stakeholders in various sectors to ensure success of the Games.
The Games’ Local Organising Committee Public Relations Officer Tamara Chafunya said they have engaged several potential sponsors and partners for the event.
“There are many companies that have shown interest in the Games but are yet to come back to us. This is an event with high visibility. It is a marketing platform with big returns. We still have time to take on board as many as sponsors and partners as possible,” Chafunya said.
NBS Bank took the lead in supporting the Games by announcing a K60 million sponsorship.
About 3,000 athletes from 10 southern African countries are expected to fight for glory in the 10th edition of the Games.
Mozambique was the inaugural host of the event in 2004.