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Minister calls for sponsor-ship hike

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By Isaac Salima:

Youth and Sports Minister Richard Chimwendo Banda has asked sponsors of football competitions in the country to consider increasing prize money.

Chimwendo Banda said it is worrisome that teams continue to invest in competitions, only to get a pittance for winning titles.

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“We commend our sponsors for the great role they are playing in contributing to the development of sports in the country.

“However, we plead with them to consider increasing sponsorship packages because teams continue to spend a lot. For instance some teams spend at least K5 million to fulfil an away fixture and, for the whole season, you see them getting K15 million as champions. We cannot develop the game this way,” he said.

The minister also appealed to other companies to come forth and start sponsoring competitions.

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Nyasa Big Bullets President Konrad Buckle said football does not make money in the country.

“There are only a few corporate players that can come in with sponsorship due to the prevailing economic situation in the country. You look at how much champions in other countries, notably Zimbabwe and Tanzania, get and that changes dynamics of the game. And that is the biggest problem we have in this country,” Buckle said.

He said despite Nyasa Manufacturing Company investing a lot in the game, they are not getting much in return.

Teams have for long been complaining of meagre sponsorship packages for competitions.

Last year, Super League sponsors TNM hiked prize money from K15 million to K40 million after a public outcry.

Currently, the TNM Super League is the most expensive football showpiece on the land at K90 million.

Champions in FDH Bank Cup get K25 million while Airtel Top 8 Cup winners receive K17 million.

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